With unlimited content sources to sift and choose from, we can easily get distracted. That's why today's most successful brands embrace engaging, creative marketing experiences powered by advanced technology, dynamic personalization, and innovative design.
In a new kind of brand engagement, Qatar Airways' latest AI Adventure campaign uses the classic love-at-first-sight plot in a three-minute video to connect with its audience. Viewers can immerse themselves in the story using face-scanning software and AI to join the emotive scenes, in which a man meets a beautiful actress, but she's quickly separated from him by her friend, and one of her earrings falls while leaving. The story follows the characters as they embark on a journey, travel on Qatar Airways flights, and finally reunite at Hamad International Airport, Qatar.
So, how does this campaign add value to a customer? By allowing people to partake in the jet-setting adventure, it brings them closer to the brand.
"Using AI technology, we have created a unique brand experience, highlighting our commitment to redefining passenger journeys. It's not just about telling a story but [about] allowing our audience to be part of it personally," says Babar Rahman, senior vice president of marketing and corporate communications at Qatar Airways.