Benjamin Moore & Co. is working with Roadie, a logistics management and crowdsourced delivery platform owned by UPS, to enhance its same-day delivery capabilities.
As part of an effort to meet higher consumer demand, the Montvale-based paint, color and coatings brand recently expanded its four-year-old partnership with Roadie, the companies announced in a press release.
Thanks to Roadie's network of drivers, Benjamin Moore retailers can offer same-day delivery of a wide range of paint products within a 20-mile radius in as little as three hours.
Founded in 2014, Roadie enables local delivery to more than 97% of U.S. households by providing access to more than 200,000 independent drivers nationwide.
The platform offers businesses fast, flexible and asset-light logistics solutions for last-mile delivery, including local same-day services, delivery from warehouses with in-house sortation, oversized delivery, sustainable delivery and returns.
Benjamin Moore products are available exclusively from more than 8,500 locally owned and operated paint, decorating and hardware retailers throughout the U.S., Canada and another 74 countries globally.
Marc Gorlin, founder and CEO of Roadie, shared, "Getting a painting project done on time is critical to success, regardless of whether you're a pro or an excited parent finishing the nursery before the baby comes. That sense of urgency begins with the customer, and smart retailers want to serve those needs by offering same-day delivery options."
"Through our partnership, Benjamin Moore is helping retailers meet customers where they are - at home or the job site, bringing color into homes one gallon at a time," he said.
Mindy Murphy, vice president, Customer Segmentation Marketing, at Benjamin Moore, added, "Beyond providing best-in-class premium paints for any project, Benjamin Moore is committed to supporting independent retailers and painting contractors in offering their respective customers the highest-quality service throughout the painting process."